We received an RFP from WB Canada asking to see a takeover with a fun hidden easter egg feature for their upcoming title, Scoob! I created the design to show Scooby's tail hanging down slightly from the nav bar to give users a clue that there was something hidden. On hover, Scooby pops down from the nav bar swinging, then disappears again. The Scoob! campaign ended up selling in CA. I created the design in Photoshop, and animated the experience in After Effects.
Desktop
Mobile
