In 2020 we've leveraged the pre-sales program to grow our add-on options, which are custom features our advertisers can add on to a standard product for an up-sell. This is an example of our dynamic integration add-on, which incorporates IMDb title data into our premium billboard ad product and gives the user the option to add the title to their watchlist, dynamically pulls in the IMDb title rating, and rotates through a curated list of user reviews. I designed this to look native to IMDb using styling from our redesigned homepage so the look and feel was consistent with how users expect IMDb data and site features to be displayed. I created this experience in Photoshop, and animated in After Effects.
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