Lego was our first partner to run a custom landing page on IMDb. We created a page that promoted the new Lego sets that aligned with three movies that were being released, and included an Amazon ASIN integration to shop. I was design lead on the project, defining the responsive design and functionality. I created wireframes in Sketch and prototypes in Flinto while working with developers and design techs to establish limitations and functionality, and created all final high fidelity mocks in Photoshop. I also worked with our sales marketing team to sell the idea to Lego (which sold!). I also worked with our internal UX and editorial teams to create new traffic drivers across the site, running A/B tests on new slots across the page to gauge which placement got the most user engagement.
Desktop Mocks
Mobile Mocks
