In 2020 we've leveraged the pre-sales program to grow our add-on options, which are custom features our advertisers can add on to a standard product for an up-sell. This is an example of our trending add-on, which utilizes our Video Wall ad product and includes a widget that pulls in the top six Netflix titles currently trending on IMDb. Users can add the titles to their IMDb watchlist, see the title's rating, or explore more on the title by clicking the title name which links out to the IMDb title page. I designed this to look native to IMDb using styling from our redesigned homepage so the look and feel was consistent with how users expect IMDb data and site features to be displayed. I created this experience in Photoshop, and animated in After Effects.
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