This campaign was very successful for Target, promoting four major baby brands: Graco, Eddie Bauer, Fisher Price and Chicco. Due to the campaign being such a large dollar spend, Target had their in-house design agency create the designs for web. The four brands were unhappy with the designs, to the point of almost pulling the campaign advertising on Target. The campaign was given to POP to try and salvage with a very short timeline. I created the full campaign designs for all four brands, meeting the tight deadlines. In the end, both Target and the four baby brands were happy with the designs, and ended up signing an up-front for the following year to run the same campaign with Target.
