With the launch of the IMDb TV app on Xbox, we were given a landing page ad experience to promote the recent rollout. This was our opportunity to showcase the app to users who weren't familiar with the service by promoting our top movies, tv shows and live channel options. The goal of the landing page was to drive users to download our streaming app. I designed the experience to initially auto play our app sizzle which explains the free app service, then resolves to a landing page where users can navigate around our app categories and explore current content. I worked with our device partner marketing manager to deliver on leadership goals, and with the Xbox team to work within their device functionality and limitations.
App Sizzle Screen
Resolve Landing Page
