Brooks launched a new Luxe apparel collection in 2023. and I worked on a project to establish a Luxe Collection lockup and guidelines for designers and retailers to use for in-store signage. The design direction that was given was for the lockup to have a simple and clean design using our Filson brand font. The logo should feel high end and not playful like other Brooks logo executions. I created all designs in Illustrator.
Initial concepts
Final Branding
