Tide & Amazon Alexa Shoppable Ad

As part of IMDb TV's Living Room Device rollout, we experimented with running a shoppable Amazon Alexa ad. Many of the shoppable ads you see today on Hulu feature static Alexa wraps or call to actions (CTAs) for users to interact with the ad which are easy to miss or have an unclear action. The goal of our experiment was see if motion increased impressions compared to the standard static CTA by creating something that drew the eye but wasn't invasive to the user or took away from the ad experience, and was generic so it could be reused across different ad partners. Working with our UX and Amazon Alexa team, I created an animation that appears in the bottom right corner of the ad instructing users how to interact with the ad to find out more on the product. I created the animation in After Effects, and used Lottie to implement.